US Trotting / Advertise
Advertise with US Trotting
Connect with a highly engaged audience through strategic, high-visibility advertising across both digital and print platforms. Our integrated opportunities allow you to build brand awareness, drive engagement, and reach your audience wherever they are – online and in print.
Please contact Heather Cason toll free at 1-877-800-8782, ext. 3217 or local 614-224-2291, ext. 3217. Heather Cason may also be reached at Heather.Cason@ustrotting.com
US Trotting Digital Advertising
Desktop Banner Advertising
Our desktop placements provide strong visibility in key areas of our website, helping you reach users while they are actively browsing and engaging with content. Depending on placement, banner ads generate strong visibility – averaging approximately 275,000 to over 6 million monthly impressions across our inventory, with higher-impact placements delivering the greatest reach. We're happy to recommend placements based on your visibility goals and budget.
Opportunities include:
- High-impact banner placements
- Consistent visibility across top-performing pages
- Flexible campaign durations
- Opportunities for repeated brand exposure
| LEADERBOARD 728x90px/60kb max | DISPLAYS ON |
$400/week | $1,350/month
|
Near top of News and each news article pages |
$850/week | $3,200/month
|
Near top of Racing |
$830/week | $3,000/month
|
Near top of US Trotting |
| SITEWIDE ROTATIONAL BANNER/RUN-OF-SITE (ROS) 300x100px/50kb max | DISPLAYS ON |
$200/week | $665/month
|
| LARGE SQUARE 1, 2, 3 300x250px/60kb max |
DISPLAYS ON |
400/week | $1,350/month
|
Right column - News / News articles |
$830/week | $3,000/month
|
Right column - Racing |
$830/week | $3,000/month
|
Right column - US Trotting |
Mobile Banner Advertising (New!)
Extend your reach even further with our new mobile banner placements – designed to connect with users on the go. Mobile advertising is available exclusively as an add-on to desktop campaigns, allowing you to create a more comprehensive, cross-platform presence.
Benefits of mobile advertising:
- Reach audiences anytime, anywhere
- Increase total impressions and engagement
- Complement and reinforce your desktop campaign
- Deliver a seamless brand experience across devices
Hoof Beats Magazine Print Ads
Hoof Beats is the leading publication devoted exclusively to harness racing and the Standardbred industry, reaching a global audience of more than 13,000 readers. Our audience includes key industry participants – owners, drivers, trainers, farm managers, handicappers, and dedicated fans. With a highly specialized readership and minimal crossover with other media, Hoof Beats provides a powerful platform to connect directly with this market. Reach your audience in a more tangible and lasting way through our print publication, Hoof Beats. This trusted publication offers advertisers the opportunity to connect with readers in a format that is both engaging and highly memorable.
Print opportunities include:- Full-page and partial-page ad placements
- Premium positioning within the publication
- Extended shelf life and repeat readership
- Strong brand credibility through print presence
Print advertising pairs seamlessly with digital campaigns, reinforcing your message and increasing overall visibility.
| RUN OF MAGAZINE | 1 TIME | 4 TIMES | 8 TIMES | 12 TIMES |
|---|---|---|---|---|
| Full Page (color) | $1,520.00 | $1,475.00 | $1,430.00 | $1,390.00 |
| Full Page (B&W) | $850.00 | $805.00 | $760.00 | $720.00 |
| 2/3 Page (color) | $1,020.00 | $975.00 | $950.00 | $915.00 |
| 2/3 Page (B&W) | $670.00 | $625.00 | $600.00 | $565.00 |
| 1/2 Page (color) | $860.00 | $825.00 | $800.00 | $780.00 |
| 1/2 Page (B&W) | $510.00 | $475.00 | $450.00 | $430.00 |
| 1/3 Page (color) | $575.00 | $555.00 | $535.00 | $510.00 |
| 1/3 Page (B&W) | $390.00 | $370.00 | $350.00 | $325.00 |
| 1/6 Page (color) | $430.00 | $415.00 | $405.00 | $395.00 |
| 1/6 Page (B&W) | $245.00 | $230.00 | $220.00 | $210.00 |
Note: *15% commission given on the black and white insertion rate when ads meeting our specifications are sent in camera-ready.
| PRODUCTION FEES | AVERAGE COST |
|---|---|
| FULL PAGE (design and digital preparation) | $150 per ad |
| FRACTIONAL (design and digital preparation) | $75 per ad |
| REVISIONS AND UPDATES TO FILES | $30 per ad |
| HORSEMEN'S SHOP (classified advertising) | |
|---|---|
| WORD ADS | $2.50 per word |
| BOXED ADS | $65.00 per vertical inch |
Let's Build Your Campaign
We'll work with you to create a customized advertising package that aligns with your goals and delivers results – whether digital, print, or a combination of both.
Interested in getting started?
Contact us today to discuss availability, package options, and how we can help you maximize your advertising investment. Contact Heather Cason, Advertising Director, at 877-800-8782, ext. 3217 or heather.cason@ustrotting.com.
STARS Stallion Showcase
STARS, the USTA's online stallion guide, promotes your most important commodity and provides daily updates - a feat impossible with print versions and unavailable in other online versions. For example, if your stallion has a performer that won a race yesterday, the information will be available in your stallion's STARS listing today. Timely and accurate information utilizing the extensive USTA breeding and racing database automatically updates your stallion's statistics, including the year's Leading Money Winners and Fastest Performers, Crosses of Gold, and Hypothetical Matings.
| Stallion Listing | 1 stallion | 2-5 stallions | 6+ stallions |
|---|---|---|---|
| STARS only | $1,200 | $1,100/stallion | $1,000/stallion |
| STARS + ad in Hoof Beats | $1,800 | $1,700/stallion | $1,600/stallion |
All stallion ads are for one-year contracts. When you list your stallion, you have the opportunity to provide us with a photo of your stallion, as well as a direct link to your Web site - we take care of the rest. You don't have to worry about constantly updating information on top performers, or races that your stallion's progeny have won - we manage the account for you.
Packages are available when you combine the power of STARS with Hoof Beats, North America's number one monthly harness racing magazine. You can get a 30% discount on both the print ad and the STARS listing when you sign up for a one-year listing on STARS and get a full page, 4C stallion ad in the magazine.
With STARS you can:
- Advertise your stallion all year and easily promote his offspring's racing accomplishments during the busy summer season.
- Make your stallion conveniently available through online searches when mare owners are looking for stallions - 24 hours a day.
- View FREE Pathway-based reports and yearling sales results for advertised stallions.
- View hypothetical mating reports for all stallions listed on STARS. Enter any mare to see the pedigree of the resulting foal if she were mated to that particular stallion. Common ancestors are color-coded and a numerical notation is also shown.
Advertisements for products and services that appear in Hoof Beats and on U.S. Trotting Association websites shall not contain images of non-Standardbred horses, such as Thoroughbreds, Quarter Horses, or Greyhounds, so that advertisements will be consistent with our organizational mission to promote Standardbred racing and the Standardbred breed.
Where the product or service is designed to be of equal benefit to Standardbreds and other breeds, advertisements may contain images of such individuals—if a Standardbred is depicted in a manner equal to the others. The U.S. Trotting Association is happy to provide—without charge—photographic images of Standardbred racehorses to permit advertisers to adhere to this policy.